SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed an acquainted pattern: earn gradually, save strongly, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term accumulation, this generation is prioritizing equilibrium, health,

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